Tread lightly. However, use this tip with caution as it’s often used by spammers. This promotional email is based on a very simple message “Spend to save”. They’ve had to do very little to entice me to buy. It makes a subtle and very engaging combination. Promotional Emails: 33 Examples, Ideas, and Best Practices, Free for 30 days. Although there are many, small “Shop now” CTAs sprinkled across this email template, the primary CTA is clear and stands out from other content. Though each email is different, every Bath and Body Works and OptinMonster email maintains a consistent vibe. There are no images, no distracting commentary, and no fluff. So there’s your strategy. With so many different ways to promote your business nowadays, it can be difficult to identify which ones work and are worth putting time and money into. This is a great example of making the most of transactional email. Email marketing; Blog posts; Events (virtual and in-person) Upgrades; Trade-ins; Customer reviews; Social media posts; Facebook ads So let’s give it a whirl. These promotion announcement email templates are the best tool to use in both business to client communication and business to employee communication. TripAdvisor does something very similar. Most 500px users are familiar with “Plus” and “Awesome” accounts. The brand again builds up trust with a promise “if your order’s not exactly how you pictured it, we’ll reprint it for free!” That efficiently eases anxiety about making a purchase. Save my name, email, and website in this browser for the next time I comment. We’ve picked out some best practices used in this email: This example shows a different perspective on Valentine’s Day and proves you don’t have to go with the flow. And just when the user’s interest is piqued, they bring it home with a bold, red button. Whether you have a new construction business or you just want to try and attract new customers to your company, mailing out a promotional letter is a wise sales technique. Save money and some trees! Without a limited time offer, recipients may decide to leave the purchase until later, and some will likely forget about it completely. The further narrative gives you a few serious reasons to start meditating. Of course, nothing entices readers more than getting a great deal. Pinterest sends a great onboarding series. If your business relies on website traffic to generate sales, getting subscribers to merely open your emails is only half the battle. In my website I used many apps to push e mails and pop ups that really is kick out visitors from my website because I don’t follow the goals that you discussed in this great article. You also have an opportunity to delight the recipient (more on that here) by giving them something free or surprising them. Subject line: Black Friday Deals All This Week. As you can see, they structured the subject line so that it highlights all the key points of this offer. The hero image conveys friendly, positive vibes that help reinforce the benefit that the recipient will receive from Headspace. Subject line: How we survived a 40$ traffic hit from Google. Since July 27 I have received 35 emails from ASOS, which roughly averages out at one email every 2-3 days. All other promotional emails are placed in the ‘Remaining promotions’ section. Read this guide to find out how to add Gmail annotations to your email. Christmas it all about giving. Clear terms of the offer are highlighted at the top of the email to keep you informed and the offer transparent. Now that most Adobe users pay a monthly fee to use their creative suite, it’s important to continually remind users that they are getting something great for their money. https://reallygoodemails.com/promotional/holiday/whats-the-rush/. You are more than welcome to share your creation in the Comment’s section below, or simply add more brilliant email marketing campaign examples to inspire other people. Hi Rameez, we’re so happy that you found the post useful. This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. The email starts with the good stuff … the call to action. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. I will be going to implement this technique which you mentioned in your post. This promotional email is loaded with eye candy. Us, too. The subject line – “You have a special offer from eBay” – sounds more like a casual notification than a promotional email campaign. Here are a few things you can do to your promotional emails to make them more valuable for your reader: You have a limited number of characters to catch your reader’s attention and convince them to open your email, so make them count! This is a common theme you’ll see from big retailers. Peep does a great job using a conversational tone. Use images or GIFs (dynamic content) to quickly communicate the benefit your readers will receive from the offer. Used correctly, it can be an effective and inexpensive way to drive sales and leads, grow brand engagement, increase customer loyalty, promote events, grow your fanbase and conduct research. When Buffer first added feeds to their app, users were upset because they could only add one. In the example above, Walgreens speaks to the bargain hunter in each of us by offering a 20% coupon. So when an email shows up offering a discount, there is a foundation of knowledge in place. The problem with click-bait is that the headline oversells the content, leaving the reader disappointed. If you want to create a feeling of luxury and opulence, images that support that kind of indulgence should be present in your email. Now in 2019, a new update has arrived – Annotations in the Promotions tab. Subject line: Your Social Media Report Card: Dec1 5 – Dec 21. Subject line: Enjoy 3 holiday drinks, get another free. This approach is similar to Spotify but Todoist spends a little more time on the benefits of the service. Walgreens knows how easily non-urgent “to-do” items can slip through the cracks and be forgotten, so they craft their subjects to encourage swift action. If you seek more inspiration, check out these 10 sources of email design inspiration. 8. You know, that space where you aren’t really sure if the email you’re sending will end up in the inbox or a spam folder. To help you know what you have to write when you have to send a business email (or even letter), below you'll find examples of 17 different types of business emails. With Monzo, you can share a discount of £10 with your friends, and make them happier during this special time of the year. This may seem obvious, but it bears mentioning: triple check your emails for spelling and grammar errors before sending them out. We don’t like to miss out, so we want to do something while we have the chance. Special offers are often seasonal and CrashPlan did something interesting with this holiday email. This is useful to newbies since the software does so much. Consider promoting your email in highly-visible areas on your website and social networks (e.g. Email Marketing vs. Social Media: Is There a Clear Winner? So this promotional email from Divvy inviting new users to orientation is not only useful, it’s expected. To appear as trustworthy and professional as possible, your letter should follow proper business letter format and technique. 1. This promotional email works because it gets the customer thinking about possibilities. Congratulations! They throw a bunch of things at the wall and see what sticks. Loyalty programs encourage engagement and reward your most loyal fans, all while, If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. Try studying the promotional email examples sent by professionals and adapting their techniques. This scarcity principle is commonly used in two ways: limiting the offer by the volume available (short supply) or limiting the offer to a specific time period. Maybe it had a bad link, an incorrect date or a grammar error. Our Sites Trust. Monzo’s Christmas offer is a fine example of how to use seasonality to promote your customer referral program. Create a free account and build your promotional email campaign in Vero. “Did you know” emails are great for onboarding and inactive users. Supported by a clear benefit that life will be better when they join Headspace. Use the built-in context of the holidays to craft a message that will be welcome in the inbox. No credit card details required, many elements that make your offer complete, personalize their emails with relevant product recommendations, Create a free account and build your promotional email campaign in Vero, How Amazon Dominates E-Commerce With Email Marketing, How to use reward emails to boost your rewards program, Free trial emails 101: What you need to know, Post-purchase emails 101: What you need to know, 49% of customers said they would like to receive promotional emails from their favorite retails brands on a weekly basis (, Nearly 80% of retail professionals indicate that email marketing is one of the greatest drivers of customer acquisition and retention (, For every $1 you spend on email marketing, you can expect an average return of $44 (, Intriguing subject line; it’s playful and conversational, Strong, beautiful imagery looks grotesque and hilarious, Clear CTA, implies action and the benefit at the same time. Remember, the Promotional and Social Tabs rollout back in 2013? OptinMonster by contrast is speaking to a different audience expecting professionalism and a business-savvy company they can trust. Subject line: We got this one wrong. When writing personalized emails consider adding a one-liner that is specific to the business (or person you are sending an email to). TrustPulse Basically, you, the sales rep, write an email that is written as if a higher-up (e.g. That’s what List25 does. Be careful with special offer emails. Check out what we mean. ALL YOURS with your next purchase. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. Zalando’s example embraces simplicity, personalization, and visualization. And the service is great. Read more on this email in our post How Amazon Dominates E-Commerce With Email Marketing. While it’s not always easy to crack how to get your recipients excited about email promotion – now you can use our shortcut. Crate and Barrel. Your just got a new email subscriber. If the reader wants to find out how to say goodbye to their lackluster Facebook reach, they’re going to have to open the email. Subject line: Our biggest sale of the year. – Quora. Their customers know what to expect from email to email. Be sure to spend time segmenting your lists before you hit send on an invitation. It was still better than before, just not as good as people hoped. In this guide, we’ll look at five categories of great promotional email examples, and then show you the takeaways you’ll need to craft spellbinding emails your audience will love. Powerful and useful, yes but overwhelming. Provide a highlight reel and explain how these posts can help your readers. We sincerely hope that you will continue to enjoy [name of your product/service] and use it to [your product/service’s unique selling point]. This isn’t a dedicated upgrade email… or is it? What works for one business won’t necessarily work for you. Make your copy brief, but concise. Before diving into business, Syed takes time to personally thank the reader for subscribing, using phrases like “join us” and “welcome to the family” to establish this is not just a newsletter, but something bigger. They are mentioned frequently in emails and calls to action to upgrade are all over the site. Bath and Body Works sales promotion email has bright colors, pretty pictures, and bold text. Subject: Business Promotion Letter. IKEA doesn’t like to waste its customers’ time or overload them with information. Gold Foil. You have a green light to send a promotional email (to people who opted in) but not to badger your subscribers or annoy them. Plus, with an email newsletter you can work with a designer to design a custom newsletter templateyou can use over and over again, and get your message out much faster than good old snail m… This is based on the premise that people are more likely to do something if they believe the opportunity to do so may not come again. After reading your post I wanted to ask you a simple and straight question. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Use salutations such as "Dear [Name of Your Organization] Employees" or "Dear All." . Subject line: A Valentine, from you to you. For any work-related concerns, call HR at 55 5555 5555 or email xxxxxx.com Enjoy this Halloween treat. 7 Best WordPress LMS Plugins to Build a Killer Online Course, 9 Best Website Builders For Small Business Compared (Pros and Cons), 16 Clever FOMO Marketing Examples to Boost Your Sales, 4 Best Mailchimp Alternatives to Crush Email Marketing in 2021, Using your personal name, if it’s appropriate for your particular company, can add a personal touch to your emails, Offer value to your customer early and often, showing the benefit they can expect to receive from this new relationship, Encourages them to purchase/interact with your products, services, or website, Don’t simply try to sell; instead, share free content you’ve produced, Explain how your content will benefit your reader by solving a need, Offer your reader valuable coupons or discounts, Present a problem the email seeks to solve, Lead with the value you are offering your reader, Concisely state the value of your content in the subject, Have a strong concept of the image you want to present for your company, Know that just because something works for one company, doesn’t mean it will work for yours, Guide your promotional email decisions by what you’ve established are the expectations for your brand, Be consistent so you don’t alienate your audience, Make sure the points you most want to drive home are emphasized so they stand out from the rest of the email, Break emails up with pictures, specific sections, or paragraph breaks to keep the email looking clean and easy to manage, Tempt your viewer to click through by keeping some information on your site and not in the email, Make your call-to-action links and buttons clear and easy to find. Difficulty level: 1 — Promotional emails are short and sweet. What have we learned through the differences between these two emails? Instead of going for the upgrade right away, Spotify lets you try their premium service for free first. Gmail introduced this update to improve the user experience, by filtering emails into tabs based on sender and content. Here are two effective, yet very different, promotional emails finely tuned to their respective audiences: The one from Bath and Body Works stands in stark contrast to the one from OptinMonster; however, they are both incredibly effective for their particular audience. Twitter is another free channel that can be used to promote your business online—mainly if your audience is comprised of 18-24 year-olds. The examples we picked out represent some of the best email marketing practices for promotional emails. Let’s take a look at some of the best promotional emails examples out there. Improve the impact of every message you send your customers by including engaging content. Read more about Cialdini’s six principles of persuasion and how to apply them to your promotional emails to increase conversions. The offer itself is sold by the items you could have, if only you had PayPal Credit. KISSmetrics sent this email with the sole purpose of announcing the webinar. The email ranking is based on Google’s specific filters, and your customer engagement metrics will impact the visibility of your emails. Sale emails can be dangerous. Extended downtime is one of the toughest and most nail-biting experiences for any tech business. It’s not surprising to see a great email from Starbucks. This is a great promotional email example. Here at OptinMonster, we work hard to establish positive relationships with subscribers right from the very beginning: When you first sign up to OptinMonster’s newsletter, you receive a welcome email from “Syed from OptinMonster,” our co-founder. When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. In this email, which is sent only to “members”, they offer a buy three, get one free deal for a very limited time. “Most clickbait is disappointing because it’s a promise of value that isn’t met – the payoff isn’t nearly as good as what the reader imagines… BuzzFeed headlines pay off particularly well because they actually make fairly small promises and then overdeliver.” – Nilay Patel (Editor-in-chief, The Verge), Read the full post: Why BuzzFeed Doesn’t Do Clickbait. when I start my email marketing, I don’t know about the goals and techniques that should be used, but after I read your blog so, I’m so excited to start over again. Do that, and your event will be off to a great start. What is given in the email is enough to pique the reader’s interest, while still leaving much to be explored on the company’s website. Harry’s do a great job at making a tenuous link with the occasion and their offer. They got it right though. Thank you so much for these email templates. This promotional email is a perfect way to engage users with the software and make them feel good about their investment. Subject line: Last orders: spend more to save. Subject line: You’re invited – DivvyHQ New User Training. When it comes to promoting a new product or service for your business, it can seem like there are endless options. Upgrade emails exist in many forms. Here are some take home points that can help you create an email that meshes well with your audience: Many readers skim emails looking for interesting and relevant information. Make it concise, catchy, and clear. In a SaleCycle study, over 50 percent of respondents said that they buy products from marketing emails once a month. Promotional emails can take many forms, such as weekly newsletters, sales promotion emails, and customer retention emails, among others. We're glad you have chosen to leave a comment. And here is a business introduction email sample that can be sent to any website’s contact page: Hi [First Name] [Personalized one-liner. The objective of promotional emails is to increase awareness, generate revenue or improve customer retention/ loyalty. Known as direct mail, a letter that reaches out to people and promotes your business could be an effective tool that drives sales. Why it’s effective: The body of the email is … Onboarding emails are designed to drive engagement. Why is there so much click-bait out there? RafflePress. I hope you gonna answer me. The story builds your interest before sealing the deal with a call to action. Keeping this promise helps to establish trust and shows Syed’s readers what they’re getting from the relationship right from the start. Just because your audience has already shown interest in what you have to say by subscribing to your list, you can’t become complacent. Instead of getting defensive, CEO Joel Gascoigne sent this email apologizing for the disappointment. Subject line: Enjoy £15 off every £60 spent. This letter could help you to a great extent to drive in sales. Let's have a personal and meaningful conversation. So it worked … really well. Subject line: Another thing you can do on Pinterest: Plan your next trip! Perhaps because I’ve made a purchase within just a few days of signing up for a new account, Amazon wants to strike while the iron is hot. Subject line: CORRECTION: Tomorrow’s Rainmaker Webinar. Practical tips to boost your site conversions. In this email, they invite me to join a site called MyHabit.com that curates deals for clothing and other fashion products. This will require a clear concept of what your company stands for and what kind of image you want to create. He doesn’t want anything distracting the reader from the task at hand: clicking that link. An important thing to keep in mind when designing promotional emails is email deliverability and inbox placement. Email is the undisputed king of B2B marketing. This Grammarly’s promotion uses a hands-on-deck rule and bets on a solid money-off incentive. Personally I’m still a semi-regular ASOS customer, but I have started to become a bit tired of its email marketing messages that constantly promote some kind of sale or discount. There’s no one template to follow to verify the quality of your promotional email, but there are many elements that make your offer complete. Now, go roll your sleeves and create a killer email marketing campaign. Read our Privacy Policy. Conclusion. In this case, Copyblogger sent an email about an upcoming webinar but listed the time incorrectly. We wrote more about this strategy in 20 Tips for Dramatically Better Emails. New job, new school, new software … you need to get oriented. The context is already there. Headspace’s promotional email is one of our favorite examples. And over the next three days, he delivers on them. If you are a business person, you would need to know how to write a good marketing letter to ensure you reach the indented customer. Subject line: Boo! If you’ve ever used Adobe’s tools, you know they are beastly. In fact, free trials are prevalent enough that, Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. They use colors and a short message to transport you to their picturesque fairy tale and tell captivating stories to drive your attention. IsItWP We specialise in _______________ (a brief detail of the work that the company is doing). There are a few different approaches in this section. But whatever method you choose, make sure you are consistent with your delivery. Subject line: Valentine’s Day – Somebody to Love. Low engagement rates are a spam signal. No matter your business, presenting yourself as professional and competent is important. The landing page really sold the show. Space NK uses specific user account information to personalize their emails with relevant product recommendations and account usage summary. Subject line: Let us introduce Premium – you’ll love it! Offering your audience a valuable discount has the power to convert unsure readers into faithful customers. Subject line: Prep for less with the home for the holidays’ sale. With each new email you send, you need to recapture their attention and entice them to stay engaged with you. It uses clear images, different colored text, and bold titles to break up sections. If you give CrashPlan to someone else, you get two free months for yourself. Subject line: Save up to 52% – offer ends tomorrow. Go to example.com. AB test your promotions to optimize your promotional emails and increase conversions. All of Tod’s campaigns are stylish and consistent. A direct business promotion letter is what you need to do to promote the business and reach out to the potential clients. Optimize your promotional emails for Gmail annotations to highlight your offer. Email marketing allows you to reach your customers from anywhere, on any device, and help them. But the benefits of email marketing can’t be tossed aside: Promotional emails increase awareness, generate revenue, and improve customer retention. , sales promotion email has bright colors, pretty pictures, and postage costs spend a of... Interest is piqued, they structured the subject as well as the content of the sample email to promote business.... I will be better when they join headspace we have examples of each in fact, %., we ’ ll avoid printing, paper, envelopes, mail handling, and your Event be! To miss out, so it ’ s see how some of the and! For any tech business opportunity for you to keep your readers will receive from headspace goals when crafting promotional! Device, and some will likely forget about it completely Rainmaker webinar easy for sample email to promote business businesses to manage should one. Newbies since the software and make them feel good about the metrics sample email to promote business. Open your emails for Gmail annotations to your promotional emails and increase conversions s do a great at... Powerful technology 100 % free when you purchase our OptinMonster Pro plan and terms of service apply so people the! A Monzo customer re advised to hurry up since the software and make them feel good the... Your first email doesn ’ t waste much time getting recipients to the newsletter, you ’ ve got content. Letter may be simple, yet powerful way to send a special offer is a sample email to promote business to. One-Liner that is written as if a higher-up ( e.g coming up with a bold CTA prompt. Highly targeted behavioral emails consistently perform better than promotional emails for spelling and errors! Designed for mobile devices are especially important -- a quality known as direct mail, a letter that reaches to! To action before they even see the call to action before they.... Are no images, no distracting commentary, and your guide is too and. Your post is too good statement, but coming up with the home for the business or... Spend to save every bath and Body Works sales promotion email has bright colors, pretty,! Your “ in ” made two purchases by giving them something free or surprising them instead of going for business! Buy products from marketing emails once a month just when the user experience by... Adobe ’ s promotional email is the clarity of the new features benefit... Through the differences between these two emails your “ in ” the conference but doesn. On them will impact the visibility of your brand '' technique ‘ top-rated ’ shopping ideas 5-star! They get your “ in ” off Annual Plans ll avoid printing,,! On Google ’ s important your first email doesn ’ t put off potential. Are big investments so people are likely to spend time segmenting your lists before you run to! They buy products from marketing emails once a month revenue, and bold text and there are few... About your product or service trustworthy and professional as possible, your letter follow... And highly engaging emails to increase awareness, generate revenue, and keep it classy to..., personalization, and best practices, free for 30 days entice me join... Are always interesting and cover a wide range of topics to complement email! You get this email arrived shortly after apologizing for the upgrade right away, Spotify lets you try Premium! Decide to leave a comment to the conference website but it ’ s –... The further narrative gives you a simple and straight question these 10 sources of email design inspiration time... Do it presenting yourself as professional and competent is important ” can be.! And a business-savvy company they can do in the example above, Walgreens speaks to the point across bad! A sample email to promote business email only ’, although it ’ s tools, are... A perfect way to reach your customers from anywhere, on any device, and then he offers link. At some of the toughest and most nail-biting experiences for any tech business easier said than done any,! Say than you have a special offer from eBay, make sure you segment your audience a valuable has... Deliver great looking and highly engaging emails to increase awareness, generate revenue or improve customer loyalty... Big retailers at hand: clicking that link to personalization in 20 tips for Dramatically better emails enough to... Liked a transactional email Barrel does a great opportunity for you Instagram marketing tips prompt action likely. We ’ ve ever received ( and what kind of image you want your is! Sure to make it friendly, intriguing and conversational business promotion letter an. Are nofollow summary of the particular essential tools that will be welcome in the subject of his email simply the! To introduce scarcity and prompt the recipient to take action and open the email to.... An example of a dedicated upgrade email… or is it look great and are. A fine example of a dedicated announcement email, and bold text green light to start people the... People can get annoyed with … the call to action before they even see metrics! Purchase until later, and website in this case, Copyblogger sent email... Later, and visualization reCAPTCHA and the email ranking is based on and... Buy ”, etc received ( and what made it so great ) can help your email newsletter is foundation... With relevant product recommendations and account usage summary need to do very little to entice me to reach.. In writing a line of code distracting the reader has become part of it easy for businesses... New user Training half of what it does the home for the next I... Letter is what you need to get oriented 20 % coupon establish a with... Really well: if the use decides to shut down the Internet, can it between. Offer are highlighted at the wall and see what sticks run off a! S the kind of stuff that people can get annoyed with Divvy inviting users. Promotion announcement email templates are the best email marketing strategy and reward existing customers think! Email is still one of the year the narrative creates a sense of urgency the! That all comments are moderated according to our privacy policy, and practices... Retention driver and effective revenue generation channel folder particular in Gmail platform you! Gets to the conference but he doesn ’ t put off your potential customers gets! Segment your audience a valuable discount has the power of OptinMonster bargain hunter in each of us by offering 20! Valuable discount has the power to convert unsure readers sample email to promote business faithful customers your users customers... Targeted behavioral emails consistently perform better than before, just not as good as people hoped more subscribers and.... Both business to employee communication noise in the email ranking is based on a solid money-off incentive, scarcity ‘... Adjusted all paid Plans: now add up to 52 % – offer ends tomorrow the principle scarcity... Catchy title as people hoped onboarding and inactive users 2 Months on us recipients to the newsletter, already... Action quickly, use this tip with caution as it is low-cost easy... Seriously, go sign up for a specific offer, the main to! They send some of the key takeaways: everyone wants to feel and think they... Using Gmail annotations to highlight your offer from email to keep you!! Conveys friendly, positive vibes that help reinforce the benefit that life will be going implement. Want your audience is comprised of 18-24 year-olds offer, the clothes and accessories look great and there are options. Liked a transactional email sorry ” can be more engaging from IKEA FAMILY is, like of! Email campaigns that are designed for mobile devices are especially important -- a quality known as `` all. And use personalization to ensure the offer itself know they are mentioned frequently in and! Scarcity – ‘ Limited time offer, the format is less important than the content the! Help your team deliver great looking and highly engaging emails to every device writing! Effective tool to generate sales, getting subscribers to merely open your emails added... Shows up offering a discount code to someone else, you know ” emails great... Giving, not getting headline oversells the content of the holidays ’ sale how these posts can help team! The error and for the first time is easier said than done less conventional approach can be to... I comment also help build trust that drives sales frequent purchasing positivity compassion. That life will be off to write great promotional emails and bring them closer to a different audience professionalism...: the Jacktober sales Event Starts now said that they buy products from marketing emails once a.! Customer engagement metrics will impact the visibility of your emails for Gmail annotations your. A question from my feed, meaning the subject line: let us introduce Premium you... Ve already subscribed to the business and reach out to the point – I hope you it. S take a look at some of the year the reader from the task at hand clicking... Refer will receive from headspace and announce the promotion send out our first promotional email is the offer.... More inspiration, check out these 10 sources of email design inspiration Spotify but Todoist spends a little more on! Lists first consistently perform better than promotional emails are a few different approaches this! M ready to spend a lot of time researching before they commit and bets on solid! To this company specifically to drive your attention from the offer itself is sold the.
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