You can see an example of this level of segmentation in this email from Jenn Scalia. She then suggests some topic ideas and ends the email with samples of her work. When the subject line doesn’t have enough details, people will click it to learn more. But not everyone is struggling. Could you please let me know what topics you prefer by clicking on one link below? The line is very brief. You share a lot of [content], and have built up a loyal following. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. You can cram a lot of content into an email newsletter without it feeling like too much, as long as the visual layout is broken up to be easily skimmable. return null; How to organize all of your marketing with CoSchedule best practices. Here’s a good example of a review request email I received from Amazon. I’m emailing you today to let you know we have created a new [lead magnet type] called [lead magnet name]. Here’s a recent case study [link case study] of how we helped one of our clients [write about the result]. My company [add name] helps businesses [your product and solutions]. Example 3: Cold email displaying your credentials. Avoid the temptation to write boring button copy and think of something more interesting. Let your company’s personality shine through in your email copy. How to choose, prioritize, plan, and execute projects. The podcast has [mention number of subscribers, downloads, etc.]. As America’s Test Kitchen reviews cooking equipment and shares recipes. It should be an important part of your marketing if it isn’t already. And I notice that you haven’t opened an email from me in the past [add number] months. Bonjoro does a great job of giving their emails personality. Check out this great #email #marketing example from @Nike, @threadless nailed this awesome #marketing email. … then execute your own email marketing better with these free templates: By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. var n = name + "="; Then, at the end is a well-designed CTA graphic: Overall, this packs tons of content into a well laid out newsletter. Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. Don’t go too overboard, but starting with a single column width for your most important content, then including ads, sponsored content, related link, and other content in smaller boxes beneath that is a good start. This can be a mix of your own content, or curated sources. Hemingway will help you simplify your text. And not just once. Free Email Subject Lines eBook. The best part? Since 70% of customers prefer to receive content via email than other social media sources, according to Campaign Monitor, PayPal capitalized on it. Keep your copy tight and concise, and you might be surprised how much better your email looks. Instead, you want the subject line to feel informal. var cookie = document.cookie.split(';'); People get a lot of email. Make sure you’re asking people to do something relevant to the task at hand. Notes: Want more product launch email examples? In this example from Adobe, there are two different versions of Photoshop with identical pricing, but with different feature sets aimed at different needs. } if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} Here’s how to use click segmentation in each of four popular ESPs: This is a bit of a complex process, but essentially, you want to get someone who clicks that button to get added to a segment that will send them a reminder email. How can you use email reminders like this example from Humble Bundle? The offer is only available for the first [add number or time limit] people who make the purchase. Thank you for signing up for the free consultation. Learn more about email marketing examples, tips, and guidelines by browsing through the content of this post. You send this email to re-engage subscribers who have stopped interacting with your emails. Check out this example (plus see samples from 20 other companies). Together, each of these elements: Example #21: Kayla Itsines. And a graphic that works in some nice Mario fireballs and fun copy: This is great because it shows off the company’s quirks while sharing valuable info. After you edit your article with Grammarly, you can edit it with Hemingway. How do you remind them who you are (in case they might have forgotten)? Now, go roll your sleeves and create a killer email marketing campaign. If you are emailing this to a list, I recommend that you create a persona for your audience. This is the piece your subject line should promote. If you spend a lot of time dillydallying with endless text, you will lose their attention. function getParam(p){ I wanted to let you know I just published a new post on my blog that I am sure you’ll find useful. Using this email disclaimer example will limit negligence and liability if you provide incorrect information that leads to damages. How to Write Content for Email Marketing: 10 Timely Tips. Your email subject line has one job. It’s both well written and useful. So, I am reaching out to let you know I have the next product for you to promote. A good example of a well-written email subject line with an emoji is this one I received from Mike Pearson of Stupid Simple SEO. The one you choose should depend on your current status. Sample Job Application Email. This should generate a lot of curiosity. You’re an email marketer, and you need examples to follow. How does @trello make email button copy more compelling? It was packed with great and valuable content. After that, they tell me about the solution (the ebook), then finally ask me to get it by clicking on the button. var date = new Date(); The CTA buttons prioritize the Men’s section (likely based on my demographic info when I joined their list), but were I shopping for family (say, kids), those options are presented, too. However writing clearly and professionally is actually a skill. The sender addresses me by my name and writes a bit about some articles that she read on my blog. I am looking forward to speaking with you.